Wallet, the pay-by-name app that payments company Square introduced in 2011 and discontinued earlier this year, is back, according to an email Square sent to users Thursday.
Square is "retiring" Wallet but its putting its key feature—the ability to pay in stores by saying your name, without taking out a wallet or even your phone—inside Square Order. And it is offering the service to merchants for free—a powerful lure as powerful competitors like Apple, Amazon, and PayPal court the same retailers.
Square Order, an app Square introduced as it discontinued Wallet, allows for customers to place orders ahead of time to pick up in stores. That app is now adding a feature called Tabs, which is picking up where Wallet left off as a way of paying without having to swipe a card.