Square’s Plan to Exploit the Big Switch to Next-Gen Credit Cards

Square’s Plan to Exploit the Big Switch to Next-Gen Credit Cards

By next October, every checkout counter in the U.S. is supposed to look a little bit different. That’s the deadline set by the credit card industry for merchants to upgrade their point-of-sale systems to accept chip-based credit cards, a more secure upgrade to the magnetic-stripe version that much of the rest of the world has already dropped. Whether U.S. merchants balk remains an open question. But the ones who do plan to get on board represent a huge, time-sensitive market for new hardware—a market that Square is hoping to exploit.

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