An anonymous Slashdot reader shares an excerpt with us from a report via ZDNet that summarizes a catfishing scheme designed to deceive Amazon users into buy low-quality ebooks: Emma Moore is just one of hundreds of pseudonyms employed in a sophisticated "catfishing" scheme run by Valeriy Shershnyov, whose Vancouver-based business hoodwinks Amazon customers into buying low-quality ebooks, which have been boosted on the online marketplace by an unscrupulous system of bots, scripts, and virtual servers. Catfishing isn’t new — it’s been well documented. Some scammers buy fake reviews, while others will try other ways to game the system. Until now, nobody has been able to look inside at how one of these scams work — especially one that’s been so prolific, generating millions of dollars in royalties by cashing in on unwitting buyers who are tricked into thinking these ebooks have some substance. Shershnyov was able to stay in Amazon’s shadows for two years by using his scam server conservatively so as to not raise any red flags. What eventually gave him away weren’t customer complaints or even getting caught. It was good old-fashioned carelessness. He forgot to put a password on his server.
Read more of this story at Slashdot.
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