Visa has introduced the Visa Digital Commerce App, an issuer-branded mobile commerce product that enables financial institutions to offer their own mobile app to customers. Card management features in the app can help an FI to expand and strengthen its Visa credit, debit and prepaid card offerings, according to a company press release.
Through the mobile app, issuers can offer services such as real-time account balance information, card controls, alerts that inform accountholders about recent transactions or fraud concerns, and token services that are intended to bring greater security to contactless payments on NFC-enabled Android smartphones. Visa said that as a hosted service, the app is intended to simplify the delivery of a broad array of card management features and provide a roadmap for issuers to rapidly deploy new features and enhancements.
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