Mobile is on the rise and has helped disrupt many traditional industries, including transportation, accommodations, services and retail. As a result, mobile commerce is on a tear, and is expected to account for global revenues of $204 billion by year end.
As consumers shift to mobile, they’re demanding simple and straightforward buying experiences like those of Airbnb, Trunk Club, Uber and YPlan. The simpler mobile buying becomes, the more mobile commerce will grow. Yet there’s still a steep gap between browsing and buying on mobile. Too many obstacles still stand between consumers and merchants trying to connect via mobile devices.
Here are some predictions on how this environment will shape up in the coming year.